Skills used

  • Persona mapping
  • Behavior mapping
  • Retargeting
  • SEO
  • Google Analytics
  • UX/UI (Adobe Xd)
  • Adobe Creative Suite
  • Drupal
  • Content creation
  • Copywriting

Observation: I noticed that a lot of visitors were shopping our auto rates. Rate shoppers are most likely price-point shoppers. The thing is among FI’s in our market, especially other CUs, there is not a huge variation in auto rates. How do we convert more of these regional visitors shopping us out?

Solution: Web-based retargeting with contextual value-based propositions. I created banner ads, produced a video, and built a campaign highlighting the additional benefits a person would receive if they financed through us via the Auto-Buying Services. This tactic increased conversion 23% in the first year alone.

Launch Project

See it Live!